Johnson Training

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Johnson Training are a provider of Pool Plant Operator training courses throughout the UK. With over 25 years experience they have trained thousands of leisure professionals throughout the UK.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network


To provide a top 10 or front page ranking on the search engine results page.


Using one of our SEO Consultancy Packages, Johnson Training are now able to enrol more candidates onto their training courses than ever before. This first page ranking for their chosen search term, is targeted for specific search phrases that have buying intent.


Ranking high in the search engines is only part of what we do. Once you are able to rank, the next key step is making sure that the site visitor does what you want them to do and quickly. With Johnson Training we used our experience of Conversion Rate Optimisation to turn visitors into customers.

0.09% CTR

20% less CPA

272% ROI

From The Client

“Thanks to Outline Creative our training courses have never been busier. As a result I have had to take on extra training staff to meet this demand. I was sceptical at first to be honest, but the results speak for themselves.”

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