Bolton Accounting
B2B SEO strategy targeting high-intent accounting keywords, establishing the firm as the go-to choice in Greater Manchester.
The Challenge
Bolton Accounting was invisible online despite 15 years in business. They had no website content targeting the services they actually wanted to sell — tax planning, business advisory, and payroll. Every enquiry came through referral.
Our Solution
A B2B-focused SEO strategy targeting high-intent accounting keywords. We created comprehensive service pages, sector-specific landing pages (e.g., 'Accountants for Construction', 'Accountants for E-commerce'), and a content hub answering common tax and business questions. Technical SEO ensured fast, crawlable pages.
Project Timeline
Keyword Strategy
Identified 120 high-intent B2B keywords. Mapped content gaps against top 5 competitors.
Content Sprint
Published 16 service pages, 8 sector guides, and 12 FAQ articles. All fully optimised.
Technical Polish
Core Web Vitals optimised. Schema added for local business and services.
Authority Building
Guest posting campaign secured 14 backlinks from business publications. 34 page-one rankings achieved.
Before & After
The numbers that tell the story.
Key Results
“We now rank on page one for almost every service we offer. The enquiries coming through the website are pre-qualified and much easier to convert than cold leads ever were.”