Embellish Beauty
Brand-aligned website redesign with integrated booking and a local SEO strategy that put them on the map.
The Challenge
Embellish Beauty had a DIY website that did not reflect their premium brand. They were invisible in local search results, had no online booking system, and their social media presence was sporadic. Walk-ins were their only source of new clients.
Our Solution
We designed and built a brand-new, mobile-first website with integrated online booking through Fresha. A comprehensive local SEO strategy included Google Business Profile optimisation, local citation building across 35 directories, and location-specific service pages. We also launched a consistent social media content strategy across Instagram and Facebook.
Project Timeline
Discovery & Design
Brand audit, competitor analysis, and wireframing. Finalised visual identity and site architecture.
Build & Booking
Developed new site with integrated Fresha booking. Mobile performance score reached 96.
Local SEO Blitz
Optimised GBP, built 35 local citations, and launched geo-targeted service pages.
Social Launch
Content calendar launched. Instagram followers grew from 340 to 2,100 in 60 days.
Before & After
The numbers that tell the story.
Key Results
“The new website looks incredible and the online booking system has completely changed how we operate. We are now fully booked weeks in advance and getting new clients from Instagram every single day.”