Greenfield Nursery
Seasonal campaign strategy for a plant nursery and garden centre, driving foot traffic during peak gardening months.
The Challenge
Greenfield Nursery experienced dramatic seasonal peaks and troughs. They had no digital strategy to capitalise on spring gardening season, and their social media was dormant. Competitor garden centres with weaker product ranges were dominating local visibility.
Our Solution
A season-aware digital strategy: social media content calendar aligned with planting seasons, PPC campaigns targeting 'buy plants near me' and related terms during peak months, and local SEO ensuring they appeared for every plant-related search in Warrington and surrounding areas.
Project Timeline
Strategy & Prep
Seasonal content calendar planned. Local SEO audit. PPC account structure built for spring launch.
Soft Launch
Social media reactivated. Early-bird seed campaign drove 3,400 engagements in first 2 weeks.
Spring Peak
Full PPC budget deployed. 'Plants near me' ads running. Foot traffic up 210% vs prior year.
Sustain
Shifted focus to summer bedding plants. Social reach maintained at 380% above baseline.
Before & After
The numbers that tell the story.
Key Results
“Spring used to sneak up on us. Now we have a plan for every season and the foot traffic has been incredible. Our weekend queues are the longest they have ever been.”