Johnson Training
A comprehensive digital overhaul for a professional training provider, delivering a #1 Google ranking within four months.
The Challenge
Johnson Training had an outdated website with poor technical foundations. Despite offering industry-leading courses, they were buried on page 4 of Google for their primary keywords. Organic traffic was minimal, and they relied heavily on expensive paid advertising to generate enquiries.
Our Solution
We rebuilt their technical SEO foundation from the ground up — fixing crawl errors, improving site speed by 67%, and restructuring their internal linking. We then created a content strategy targeting long-tail training keywords and built topic clusters around their core course offerings. A targeted link building campaign secured 42 high-quality backlinks from education and industry publications.
Project Timeline
Technical Audit
Comprehensive site audit revealing 127 technical issues. Began speed optimisation and mobile responsiveness fixes.
Content Strategy
Launched targeted content calendar. Published 12 optimised course landing pages and 8 blog articles.
Link Building
Outreach campaign secured first batch of backlinks. Google Search Console showed 40% increase in indexed pages.
Results Delivered
Primary keyword hit #1 position. Organic traffic increased 312%. Cost per lead dropped by 58%.
Before & After
The numbers that tell the story.
Key Results
“Outline Creative transformed our entire digital presence. We went from practically invisible online to ranking #1 for our most important keywords. The increase in organic enquiries has been staggering.”