North West Electrical
Local lead generation campaign for a commercial electrical contractor, generating qualified enquiries across Merseyside.
The Challenge
North West Electrical relied entirely on word-of-mouth and traditional advertising. Their old website was built in 2012 and generated fewer than 5 enquiries per month. Competitors with worse reviews were dominating local search.
Our Solution
A complete website rebuild with conversion-focused service pages, instant quote forms, and trust signals (accreditations, reviews, case studies). Hyper-local PPC campaigns targeting commercial electrical keywords across Liverpool, Wirral, and St Helens. Intensive Google Business Profile optimisation with regular photo updates and review management.
Project Timeline
Website Rebuild
New conversion-focused site launched with instant quote forms and accreditation badges.
Local Domination
GBP fully optimised. Local citations built across 45 directories. Review generation system activated.
PPC Launch
Geo-targeted Google Ads across Merseyside. Call tracking implemented. First qualified leads within 48 hours.
Scale & Refine
Doubled ad spend on top-performing postcodes. SEO pages started ranking. 147% increase in enquiries.
Before & After
The numbers that tell the story.
Key Results
“We went from struggling to find work to having to hire two additional electricians to keep up with demand. The leads just keep coming through the website and Google.”