TechLearn Online
Digital marketing overhaul for an online coding bootcamp, scaling student enrolments through organic and paid channels.
The Challenge
TechLearn was spending £8,000 per month on PPC with a student acquisition cost of £340. Their organic content strategy was non-existent, and they had no SEO-optimised course landing pages. Every enrolment was coming through expensive paid channels.
Our Solution
A dual-channel acquisition strategy: SEO targeting 'coding bootcamp', 'learn to code', and career-change keywords with comprehensive course guides and graduate success stories. PPC campaigns restructured with granular course-specific ad groups and lookalike audience targeting on Meta. Analytics overhauled to track full enrolment funnel.
Project Timeline
Funnel Audit
Analytics rebuilt with full attribution. Identified £2,400/month wasted PPC spend. Landing page audit completed.
SEO Sprint
Launched 20 course landing pages, 10 career guides, and 15 graduate success stories. Schema for courses added.
PPC Restructure
Granular course-specific campaigns launched. Lookalike audiences on Meta. CPA dropped to £195.
Organic Momentum
First organic enrolments recorded. Organic traffic hit 4,200/month. CPA down to £156.
Before & After
The numbers that tell the story.
Key Results
“We cut our acquisition cost by more than half while doubling enrolments. The content strategy Outline built keeps bringing in organic enquiries even when we pause our ad spend.”