Urban Threads
Full-funnel digital strategy for an independent fashion retailer, combining organic growth with profitable paid campaigns.
The Challenge
Urban Threads was competing against fast fashion giants with tiny budgets. Their SEO was non-existent, PPC was bleeding money on generic keywords, and their blog had not been updated in 18 months. Revenue growth had plateaued.
Our Solution
A full-funnel strategy: SEO targeting niche fashion keywords with high purchase intent, PPC focused on product-specific and remarketing campaigns, and a content strategy built around sustainable fashion and styling guides. We also implemented enhanced e-commerce tracking to attribute revenue accurately.
Project Timeline
Tracking & Audit
Fixed analytics setup. Full technical and content audit. Identified 200+ product page issues.
Product SEO Blitz
Rewrote 180 product descriptions with keyword targeting. Optimised collections pages.
Content & PPC
Launched sustainable fashion blog series. Restructured PPC into product-specific campaigns. ROAS hit 3.2x.
Scale
Remarketing campaigns launched. Organic traffic up 198%. ROAS peaked at 6.1x on best sellers.
Before & After
The numbers that tell the story.
Key Results
“For the first time we can actually see which channels are driving real revenue, not just clicks. The combination of organic content and smart paid campaigns has completely changed our growth trajectory.”