Total Fitness suffered a loss in website traffic following a site redesign. In addition they weren't generating enough sales leads for their business.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
High Volume Of Leads
Restored Website Traffic
272% ROI
Becky Yardley - Marketing Manager
“Outline Creative managed our PPC Campaign at Total Fitness, consistently delivering a large volume of leads into the sales team. They were great to work with, always helpful and available to answer any questions and quickly react to the needs of the business”
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